Through the magic of their customers' Web browser, businesses can combine several traditional functions such as publishing, collecting information, pre-sales support, post-sales support, as well as ordering and payment.

For Business-to-consumer commerce, customers can order and pay on-line. For business-to-business commerce, all links in the supply chain from manufacturing to end customer can have a combination of public and restricted-access web sites to deal with each other. Both public and restricted-access web sites can link directly to back-office systems.